PROJECT
Cubbie - Brand Development
Client
The Brief
Cubbie wanted us to help define and refresh their brand
Solution
Cubbie’s purpose is to help children and young people gain equal access to education, by getting the units into as many education settings as possible.
The logo brings to life how Cubbie achieves this; surrounding children and transporting them from overwhelm and dysregulation, to a calm and regulated place.
About the logo
The Cubbie logo features the essence of Cubbie in several ways.
The Wordmark
Uses Gilroy, a bold, clean and inclusive typeface made up of smooth curves and sharp angles. The Cubbie touch is added by curving the ‘i’ to create a visual representation of the Cubbie user.
The Icon
Create an encapsulating outer wall, that is filled with the fluid form, representing the user
Cubbie Cube Wraps
The Cubbie is wrapped in one of three unique graphical montages. This transforms Cubbie from the rigid, often cold medical space, to an inviting, warm space where anyone in need of sensory regulation can find solitude and rest bite from outside triggers.
