PROJECT

The Future is ND Brand Development

Client

The Future is ND

The Brief

Refresh the brand so that it can translate easily to different platforms, and be more accessible, whilst still keeping the essence and tone of voice

Solution

A cohesive toolbox of stand out brand elements, and an updated colour pallet, that can be used in all contexts for maximum accessibility

Bold city billboard with text reading 'The Future is Neurodiverse' on a yellow background and 'Championing Neurodiversity in the Creative & Tech Industries' on a black background, with lightning bolt icons. TheFutureIsND.com URL is displayed at the bottom.
ND Leaders Instagram story with a close-up of a speaker holding a microphone. The event details, including date, time, and location, are listed below the ND Leaders logo, with a prompt to follow the link in bio to secure a spot.
ND Leaders story post featuring a vibrant gradient background and overlay text that reads 'Last Few Tickets Left!' with event details. Encourages followers to secure a spot through the link in bio
Mobile post for ND Leaders event, featuring speaker portraits and bios, with event details such as date, time, and location. Text encourages followers to secure their place by following the link in the bio.
ND Leaders event in a modern, dimly lit venue. A large screen displays 'Welcome to ND Leaders' with host and speaker details. Attendees sit attentively, engaging in a discussion about neurodiversity in leadership.

Type Treatments

The type treatment for The Future is Neurodiverse is bold and instantly recognisable through two key elements:

  • Lightning Bolt Icon: The lightning bolt, placed strategically within the text, replaces specific letters (such as “O” in “NEURODIVERSE” and as a separator in “N⚡D LEADERS”). This not only gives the text a unique visual flair but also symbolises energy, innovation, and forward-thinking—qualities central to TFiND’s mission.
  • Lemon Milk Font: The Lemon Milk font is bold, clean, and modern, conveying confidence and strength. Its geometric shapes and solid letterforms make the text highly legible and impactful, reinforcing the brand’s commitment to inclusivity and clarity.

Together, these elements ensure that TFiND’s wordmarks are cohesive and memorable, suitable for various brand touchpoints—be it digital platforms, physical signage, or promotional materials—while consistently conveying the brand’s energetic and inclusive ethos.

Book titled Creative Differences lying on a furry blanket with a black pen on top
Event space with a panel discussion for 'Workplace of the Future.' Speakers are seated on stage with the 'Workplace of the Future' logo on a screen behind them. Audience members are engaged, listening to the conversation on neurodiversity in the workplace.
Instagram carousel post for 'Workplace of the Future' event by The Future is Neurodiverse. The first slide features event details in bold yellow and black. The second slide introduces the host and speakers, with their headshots and titles, while the last slide invites users to follow the bio link for more information.
Audience at an ND event with an overlay of a bold yellow lightning bolt and circular text reading 'The Future is Neurodiverse.' The audience appears engaged, emphasising community and inclusivity.

"I designed the original logo in about 10 minutes without much thought for where it would need to go apart from on socials. It was a basic concept, and not working for all contexts, especially the website. I needed a good designer to help me develop it further. Jason got the essence of the brand from day one and has been a dream to work with, and continue to work with as the brand continues to develop"

— Lucy Hobbs, Found of The Future is ND

Person wearing a black T-shirt with 'The Future is Neurodiverse' in bold yellow text on the back, featuring a lightning bolt icon. The minimalist urban background reinforces a modern and inclusive brand identity.
Close-up of ND-branded badges and cards featuring 'The Future is Neurodiverse' logo with lightning bolt and vibrant colours in yellow, black, and purple. Designs reflect a bold and inclusive brand identity.
ND Leaders event post featuring a speaker smiling while holding a microphone, with large yellow text 'ND Leaders' and the tagline 'Your Difference is Your Strength,' reinforcing the event’s message of celebrating neurodiversity.
A bold yellow circle with 'N' and 'D' in large black letters, separated by a lightning bolt. Around the circle, doodle-style icons include a light bulb, a brain, and art tools, symbolising creativity, innovation, and neurodiverse thinking.

Elevate your brand with neurodiversity expertise

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