PROJECT
Unbroken Trek Fundraising Campaign
Client
Cubbie
The Brief
How can we increase the presence of Cubbies in rugby stadiums—spaces that can often feel overwhelming and inaccessible—while making them more inclusive for neurodivergent children and their families?
Solution
We launched a social fundraising campaign encouraging support for Fergus Farrell, a renowned Irish rugby player, and his team. The campaign aimed to raise funds by challenging them to climb the four highest peaks of Ireland’s provinces within 24 hours, ultimately supporting.
Unbroken Trek Key Visual
About the lockup
The campaign lockup takes reference from plotting the pathway between the four peaks, to create a unique shape that holds the wordmark, and gives us a secondary asset to create frames and patterns with.