PROJECT

Unbroken Trek Fundraising Campaign

Client

Cubbie

The Brief

How can we increase the presence of Cubbies in rugby stadiums—spaces that can often feel overwhelming and inaccessible—while making them more inclusive for neurodivergent children and their families?

Solution

We launched a social fundraising campaign encouraging support for Fergus Farrell, a renowned Irish rugby player, and his team. The campaign aimed to raise funds by challenging them to climb the four highest peaks of Ireland’s provinces within 24 hours, ultimately supporting.

Unbroken Trek Key Visual

A promotional image for 'Unbroken Trek,' featuring intense action shots of rugby players celebrating and embracing. At the center, a focused athlete in dark attire stands out, framed by a bright green triangle. Bold neon-green text reads 'UNBROKENTREK – 4 Peaks in 24 Hours' with the message, 'Help Make Rugby More Inclusive.' The Cubbie logo in the corner signifies a partnership.
ND logo

About the lockup

The campaign lockup takes reference from plotting the pathway between the four peaks, to create a unique shape that holds the wordmark, and gives us a secondary asset to create frames and patterns with. 

Book titled Creative Differences lying on a furry blanket with a black pen on top
A Facebook page mockup on a laptop screen featuring the Unbroken Trek event banner. The banner shows a rugby player in focus with intense expressions, surrounded by images of teammates celebrating. Bold neon-green text reads 'UNBROKENTREK – 4 Peaks in 24 Hours' with 'Help Make Rugby More Inclusive' and a prompt to follow the link to donate. The Cubbie logo is displayed in the corner, indicating partnership.
Instagram post promoting Unbroken Trek, featuring a central rugby player in action with neon-green text reading '4 Peaks in 24 Hours' and 'Help Make Rugby More Inclusive.' A call to action invites followers to donate via the bio link. The Cubbie logo appears, showing partnership.
Instagram post for Unbroken Trek, showing a smiling hiker with a backpack, symbolizing readiness for the trek. Bright neon-green accents and the event logo emphasize the inclusive goal of the challenge.
Unbroken Trek Instagram post with text describing the goal to raise £200,000 to equip Irish rugby provinces and a rehabilitation hospital with sensory hubs. Highlights the 4 peaks challenge and invites donations to support inclusion.
Unbroken Trek promotional post with a hiker smiling at the camera, wearing a backpack. Text highlights Fergus Farrell's inspiring words about overcoming challenges and invites others to join the climb of Ireland’s rugby province peaks to support inclusivity in rugby. The Cubbie logo represents a collaborative partnership.
Unbroken Trek promotional post featuring a focused rugby player at the top, with bold text reading 'Help Make Rugby More Inclusive. Support Our Unbroken Trek with Fergus Farrell & Friends.' Instructions to follow the bio link for more info and donations. The Cubbie logo signifies partnership.
Unbroken Trek promotional post featuring a focused rugby player at the top, with bold text reading 'Help Make Rugby More Inclusive. Support Our Unbroken Trek with Fergus Farrell & Friends.' Instructions to follow the bio link for more info and donations. The Cubbie logo signifies partnership.
A bold yellow circle with 'N' and 'D' in large black letters, separated by a lightning bolt. Around the circle, doodle-style icons include a light bulb, a brain, and art tools, symbolising creativity, innovation, and neurodiverse thinking.

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