PROJECT
Unbroken Trek Fundraising Campaign
Client
Cubbie
The Brief
How can we get more Cubbies into rugby stadiums, which can be overwhelming and inaccessible places, to make them more inclusive for neurodivergent children and families?
Solution
A fundraising event social campaign, asking people to support Fergus Farrell, a famous irish rugby player, and his team, to raise money by climbing the 4 Irish provinces peaks in 24 hours
Unbroken Trek Key Visual
About the lockup
The campaign lockup takes reference from plotting the pathway between the four peaks, to create a unique shape that holds the wordmark, and gives us a secondary asset to create frames and patterns with.Â
If you would like to work with an agency with expert knowledge on Neurodiversity to compliment your brand please get in touch and book a call with Lucy.