Lucy Hobbs has worked as a creative art director and writer for over 20 years at some of London’s best-known advertising and digital agencies.

In 2007 she was identified as having ADHD, which helped her make sense of both her challenges and her natural creative ability.

Originally, she decided to not disclose her neurodiversity because of expected stigma from a typically unforgiving industry, but, in March 2018, she had a change of heart after speaking openly at an industry conference.

At this point she recognised the need to create a safe space for NDs to share their experiences and to empower each other to turn up as themselves and thrive – so The Future is ND was born.